Define First. Solve Precisely.
Define First. Solve Precisely.
Define First. Solve Precisely.
Define First. Solve Precisely.
We invest in defining the projects precisely, then execute decisively - capturing evidence at source and translating real innovation into results across R&D tax relief, grants, Patent Box, capital allowances, and HMRC-ready compliance. Serious engineering, serious upside.
We invest in defining the projects precisely, then execute decisively - capturing evidence at source and translating real innovation into results across R&D tax relief, grants, Patent Box, capital allowances, and HMRC-ready compliance. Serious engineering, serious upside.
We invest in defining the projects precisely, then execute decisively - capturing evidence at source and translating real innovation into results across R&D tax relief, grants, Patent Box, capital allowances, and HMRC-ready compliance. Serious engineering, serious upside.
Einstein's 55/5, applied to innovation finance.
Solutions
How We Do It Differently
How We Do It Differently
One joined‑up workflow across incentives built on contemporaneous evidence and designed for HMRC.
Solutions
How We Do It Differently
One joined‑up workflow across incentives built on contemporaneous evidence and designed for HMRC.
Solutions
How We Do It Differently
One joined‑up workflow across incentives built on contemporaneous evidence and designed for HMRC.
R&D Claim Design
Scope projects, map eligibility, and draft audit-strong technical narratives.
Evidence-led scoping
Audit-ready precision
(01 - 06)
R&D Claim Design
Scope projects, map eligibility, and draft audit-strong technical narratives.
Evidence-led scoping
Audit-ready precision
(01 - 06)
R&D Claim Design
Scope projects, map eligibility, and draft audit-strong technical narratives.
Evidence-led scoping
Audit-ready precision
(01 - 06)
R&D Claim Design
Scope projects, map eligibility, and draft audit-strong technical narratives.
Evidence-led scoping
Audit-ready precision
(01 - 06)
Evidence, Instrumented
Contemporaneous capture from tickets, repos, environments and calendars.
Source-level traceability
Real-time documentation
(02 - 06)
Evidence, Instrumented
Contemporaneous capture from tickets, repos, environments and calendars.
Source-level traceability
Real-time documentation
(02 - 06)
Evidence, Instrumented
Contemporaneous capture from tickets, repos, environments and calendars.
Source-level traceability
Real-time documentation
(02 - 06)
Evidence, Instrumented
Contemporaneous capture from tickets, repos, environments and calendars.
Source-level traceability
Real-time documentation
(02 - 06)
Patent Box Alignment
Connect qualifying IP to revenue streams; model and document nexus.
Revenue-nexus mapping
IP-linked optimisation
(03 - 06)
Patent Box Alignment
Connect qualifying IP to revenue streams; model and document nexus.
Revenue-nexus mapping
IP-linked optimisation
(03 - 06)
Patent Box Alignment
Connect qualifying IP to revenue streams; model and document nexus.
Revenue-nexus mapping
IP-linked optimisation
(03 - 06)
Patent Box Alignment
Connect qualifying IP to revenue streams; model and document nexus.
Revenue-nexus mapping
IP-linked optimisation
(03 - 06)
Grant Pipeline
Identify calls, structure applications, and manage post-award obligations.
Opportunity intelligence
Compliance continuity
(04 - 06)
Grant Pipeline
Identify calls, structure applications, and manage post-award obligations.
Opportunity intelligence
Compliance continuity
(04 - 06)
Grant Pipeline
Identify calls, structure applications, and manage post-award obligations.
Opportunity intelligence
Compliance continuity
(04 - 06)
Grant Pipeline
Identify calls, structure applications, and manage post-award obligations.
Opportunity intelligence
Compliance continuity
(04 - 06)
Capital Allowances
Classify innovation-driven capex; optimise relief and recordkeeping.
Capex intelligence
Relief optimisation
(05 - 06)
Capital Allowances
Classify innovation-driven capex; optimise relief and recordkeeping.
Capex intelligence
Relief optimisation
(05 - 06)
Capital Allowances
Classify innovation-driven capex; optimise relief and recordkeeping.
Capex intelligence
Relief optimisation
(05 - 06)
Capital Allowances
Classify innovation-driven capex; optimise relief and recordkeeping.
Capex intelligence
Relief optimisation
(05 - 06)
HMRC Engagement
Submissions, clarifications and enquiries handled end-to-end.
Enquiry defence
Regulator-grade clarity
(06 - 06)
HMRC Engagement
Submissions, clarifications and enquiries handled end-to-end.
Enquiry defence
Regulator-grade clarity
(06 - 06)
HMRC Engagement
Submissions, clarifications and enquiries handled end-to-end.
Enquiry defence
Regulator-grade clarity
(06 - 06)
HMRC Engagement
Submissions, clarifications and enquiries handled end-to-end.
Enquiry defence
Regulator-grade clarity
(06 - 06)
We guide every project through a process rooted in clarity and care
We guide every project through a process rooted in clarity and care
We guide every project through a process rooted in clarity and care
From our first conversation to the final handoff, our roadmap ensures consistent progress and alignment at every step.
From our first conversation to the final handoff, our roadmap ensures consistent progress and alignment at every step.
Discover & Define
Turning insight into structured opportunity.
Discover & Define
Turning insight into structured opportunity.
Discover & Define
Turning insight into structured opportunity.
Discover & Define
Turning insight into structured opportunity.
Design & Build
Engineering clarity from concept to capability.
Design & Build
Engineering clarity from concept to capability.
Discover & Define
Turning insight into structured opportunity.
Design & Build
Engineering clarity from concept to capability.
Refine & Launch
Proving value, scaling with precision.
Refine & Launch
Proving value, scaling with precision.
Refine & Launch
Proving value, scaling with precision.
Refine & Launch
Proving value, scaling with precision.
Wherever you are on your innovation journey, we’ll build a configuration that fits.
Scaling across groups and regions
Upgrading from year‑end scramble to live evidence
Starting your first claim
Reducing disruption to engineering
Strenthening your compliance posture
Wherever you are on your innovation journey, we’ll build a configuration that fits.
Scaling across groups and regions
Upgrading from year‑end scramble to live evidence
Starting your first claim
Reducing disruption to engineering
Strenthening your compliance posture
Wherever you are on your innovation journey, we’ll build a configuration that fits.
Scaling across groups and regions
Upgrading from year‑end scramble to live evidence
Starting your first claim
Reducing disruption to engineering
Strenthening your compliance posture
Wherever you are on your innovation journey, we’ll build a configuration that fits.
Scaling across groups and regions
Upgrading from year‑end scramble to live evidence
Starting your first claim
Reducing disruption to engineering
Strenthening your compliance posture
Our work
Why Choose Us
Why Choose Us
Why Choose Us
Why Choose Us
Develop something extraordinary. We'll make sure the value shows up.
Develop something extraordinary. We'll make sure the value shows up.
Develop something extraordinary. We'll make sure the value shows up.
We care
End-to-End Support
From initial consultation to claim submission and HMRC follow-ups, we provide comprehensive support at every stage.
We care
End-to-End Support
From initial consultation to claim submission and HMRC follow-ups, we provide comprehensive support at every stage.
We care
End-to-End Support
From initial consultation to claim submission and HMRC follow-ups, we provide comprehensive support at every stage.
We care
End-to-End Support
From initial consultation to claim submission and HMRC follow-ups, we provide comprehensive support at every stage.
Innovation Consulting with a difference
Define precisely. Deliver completely.
Our vision is to make every legitimate breakthrough count. We embed an Innovation Consultant inside your workflows to map the real work you already do, align it to the correct incentives, and prepare audit-strong narratives without slowing delivery.
Innovation Consulting with a difference
Define precisely. Deliver completely.
Our vision is to make every legitimate breakthrough count. We embed an Innovation Consultant inside your workflows to map the real work you already do, align it to the correct incentives, and prepare audit-strong narratives without slowing delivery.
Innovation Consulting with a difference
Define precisely. Deliver completely.
Our vision is to make every legitimate breakthrough count. We embed an Innovation Consultant inside your workflows to map the real work you already do, align it to the correct incentives, and prepare audit-strong narratives without slowing delivery.
Comprehensive
Every experiment counts, planned or situational.
Both Planned R&D and the Situational R&D that arises mid-build qualify under the same incentive. The gap is that situational work is often missed or hard to evidence. We close that gap by instrumenting contemporaneous records, so the firefights, late-night fixes, and unexpected engineering become visible, defensible value in your claim.
Comprehensive Understanding
Every experiment counts, planned or situational.
Both Planned R&D and the Situational R&D that arises mid-build qualify under the same incentive. The gap is that situational work is often missed or hard to evidence. We close that gap by instrumenting contemporaneous records, so the firefights, late-night fixes, and unexpected engineering become visible, defensible value in your claim.
Comprehensive understanding
Every experiment counts, planned or situational.
Both Planned R&D and the Situational R&D that arises mid-build qualify under the same incentive. The gap is that situational work is often missed or hard to evidence. We close that gap by instrumenting contemporaneous records, so the firefights, late-night fixes, and unexpected engineering become visible, defensible value in your claim.
Comprehensive understanding
Every experiment counts, planned or situational.
Both Planned R&D and the Situational R&D that arises mid-build qualify under the same incentive. The gap is that situational work is often missed or hard to evidence. We close that gap by instrumenting contemporaneous records, so the firefights, late-night fixes, and unexpected engineering become visible, defensible value in your claim.
True consulting
Embedded Innovation Consultant
We sit alongside your teams so the record reflects what actually happened; planned and situational R&D alike. We have helped numerous businesses secure significant R&D tax relief, unlock grants, and optimise their financial strategies. Decades of combined experience in R&D tax incentives, government funding, and compliance.
Innovation Consulting with a difference
Embedded Innovation Consultant
We sit alongside your teams so the record reflects what actually happened; planned and situational R&D alike. We have helped numerous businesses secure significant R&D tax relief, unlock grants, and optimise their financial strategies. Decades of combined experience in R&D tax incentives, government funding, and compliance.
Innovation Consulting with a difference
Embedded Innovation Consultant
We sit alongside your teams so the record reflects what actually happened; planned and situational R&D alike. We have helped numerous businesses secure significant R&D tax relief, unlock grants, and optimise their financial strategies. Decades of combined experience in R&D tax incentives, government funding, and compliance.
True Value
Transparent Pricing
We offer flexible and transparent pricing models tailored to your needs. Our fee structures are designed to provide maximum value without hidden costs, ensuring you only pay for the results we deliver.
True Value
Transparent Pricing
We offer flexible and transparent pricing models tailored to your needs. Our fee structures are designed to provide maximum value without hidden costs, ensuring you only pay for the results we deliver.
True Value
Transparent Pricing
We offer flexible and transparent pricing models tailored to your needs. Our fee structures are designed to provide maximum value without hidden costs, ensuring you only pay for the results we deliver.
True Value
Transparent Pricing
We offer flexible and transparent pricing models tailored to your needs. Our fee structures are designed to provide maximum value without hidden costs, ensuring you only pay for the results we deliver.
Reliable skillset
Proven Track Record
Our success stories speak for themselves. We have helped numerous businesses secure significant R&D tax relief, unlock grants, and optimise their financial strategies to support innovation and growth.
Reliable skillset
Proven Track Record
Our success stories speak for themselves. We have helped numerous businesses secure significant R&D tax relief, unlock grants, and optimise their financial strategies to support innovation and growth.
Reliable skillset
Proven Track Record
Our success stories speak for themselves. We have helped numerous businesses secure significant R&D tax relief, unlock grants, and optimise their financial strategies to support innovation and growth.
Reliable skillset
Proven Track Record
Our success stories speak for themselves. We have helped numerous businesses secure significant R&D tax relief, unlock grants, and optimise their financial strategies to support innovation and growth.
Team
Meet Your Team and Industry Experts
Johan Cronje
Founder and Director
Johan is a consulting professional with over a decade of experience in Innovation Incentives, finance, and tax advisory. Legally and accountancy trained, he has led R&D advisory practices within Big 4 and boutique firms before founding Project50five. Johan specialises in designing high-impact innovation strategies and incentive frameworks that connect technology ambition with commercial outcomes.
Ravi Prajapati
Founder and Director
Ravi blends deep technical fluency with strategic advisory expertise. Having held senior R&D leadership roles at KPMG, BDO and Grant Thornton, he has pioneered digital approaches to tax and innovation claims. A certified AWS Cloud and AI Practitioner, Ravi brings a cross-disciplinary edge—aligning data-driven insights, software delivery, and incentive optimisation for high-growth companies.
Harry Pettifier
Founder and Director
Harry is an award-recognised innovation leader and R&D tax specialist. Previously at Evelyn Partners/S&W, he has advised start-ups, Tier-1 contractors and major financial institutions on complex claims and policy alignment. At Project50five, Harry focuses on elevating the quality and defensibility of R&D submissions through structured collaboration and transparent HMRC engagement.
Robert Harat
Senior Manager
Rob combines engineering rigour with innovation advisory expertise. Formerly at Evelyn Partners/S&W, he supports clients across engineering, manufacturing, and technology sectors, bringing hands-on experience in large-scale systems design and project management. His multidisciplinary background ensures practical, evidence-driven support for R&D and incentive claims.
Johan Cronje
Founder and Director
Johan is a consulting professional with over a decade of experience in Innovation Incentives, finance, and tax advisory. Legally and accountancy trained, he has led R&D advisory practices within Big 4 and boutique firms before founding Project50five. Johan specialises in designing high-impact innovation strategies and incentive frameworks that connect technology ambition with commercial outcomes.
Ravi Prajapati
Founder and Director
Ravi blends deep technical fluency with strategic advisory expertise. Having held senior R&D leadership roles at KPMG, BDO and Grant Thornton, he has pioneered digital approaches to tax and innovation claims. A certified AWS Cloud and AI Practitioner, Ravi brings a cross-disciplinary edge—aligning data-driven insights, software delivery, and incentive optimisation for high-growth companies.
Harry Pettifier
Founder and Director
Harry is an award-recognised innovation leader and R&D tax specialist. Previously at Evelyn Partners/S&W, he has advised start-ups, Tier-1 contractors and major financial institutions on complex claims and policy alignment. At Project50five, Harry focuses on elevating the quality and defensibility of R&D submissions through structured collaboration and transparent HMRC engagement.
Robert Harat
Senior Manager
Rob combines engineering rigour with innovation advisory expertise. Formerly at Evelyn Partners/S&W, he supports clients across engineering, manufacturing, and technology sectors, bringing hands-on experience in large-scale systems design and project management. His multidisciplinary background ensures practical, evidence-driven support for R&D and incentive claims.
Johan Cronje
Founder and Director
Johan is a consulting professional with over a decade of experience in Innovation Incentives, finance, and tax advisory. Legally and accountancy trained, he has led R&D advisory practices within Big 4 and boutique firms before founding Project50five. Johan specialises in designing high-impact innovation strategies and incentive frameworks that connect technology ambition with commercial outcomes.
Ravi Prajapati
Founder and Director
Ravi blends deep technical fluency with strategic advisory expertise. Having held senior R&D leadership roles at KPMG, BDO and Grant Thornton, he has pioneered digital approaches to tax and innovation claims. A certified AWS Cloud and AI Practitioner, Ravi brings a cross-disciplinary edge—aligning data-driven insights, software delivery, and incentive optimisation for high-growth companies.
Harry Pettifier
Founder and Director
Harry is an award-recognised innovation leader and R&D tax specialist. Previously at Evelyn Partners/S&W, he has advised start-ups, Tier-1 contractors and major financial institutions on complex claims and policy alignment. At Project50five, Harry focuses on elevating the quality and defensibility of R&D submissions through structured collaboration and transparent HMRC engagement.
Robert Harat
Senior Manager
Rob combines engineering rigour with innovation advisory expertise. Formerly at Evelyn Partners/S&W, he supports clients across engineering, manufacturing, and technology sectors, bringing hands-on experience in large-scale systems design and project management. His multidisciplinary background ensures practical, evidence-driven support for R&D and incentive claims.